Nerone, j 1995, social responsibility theory, in last. Based on this framework, we hypothesize that a firms level of csr will depend on its size, level of diversification, research and development, advertising, government sales, consumer income, labor market conditions, and stage in the industry life cycle. Emerging issues in social responsibility theory of media in. Corporate social responsibility elisabet garriga, theories. It is thus necessary to have a csr notion which is able to address this.
My interest in the social responsibility theory of the media was shaped by my thinking, during my undergraduate days, of the journalism profession and how the socalled journalists operate in a. Extrapolating from carrolls four domains of corporate social responsibility 1979 and pyramid of csr 1991, an alternative aps proach to conceptualizing corporate social responsibility csr is proposed. Positioning stakeholder theory within the debate on corporate social responsibility manuel castelo branco lucia lima rodrigues abstract companies engage in corporate social responsibility csr mainly because they can reap some kind of benefits from such engagement. This development took place mainly in the last 50 years of the 20th century, however, social responsibility in business was first mentioned even earlier. Social responsibility obligations interact with a number of other concepts, including taxation, transfer pricing, competition, transfer of technology, employment, environment, illicit payments and transparency. Social responsibility and ethics who is responsible and why. The article concludes by describing ways of assessing corporate. Moreover, globalisation may have also augmented the. Maxwell introduction companies increasingly desire to appear green.
Ones right to free expression must be balanced against the private rights of others and against vital society interest. Corporate social responsibility csr the title corporate social responsibility in general, the conviction that corporations are not only legal entities with responsibilities but also moral entities, and they hold ethical obligations comparable to those of citizens in a society. The csr phenomenon has been wrought from distinctive theories and approaches. As such, social responsibility provisions interact with a great number of other issues to.
Before describing the evolution of csr theory, it is interesting to cite the french translation of corporate social responsibility. Social responsibility is an ethical theory, in which individuals are accountable for fulfilling their civic duty. Theories of corporate social responsibility the implementation theories correspond to the basis to create a model that describes a csr implementation process according to carol, 1991 business and politics communities have been influenced by the globalisation process and the displacement of values from material to immaterial values that. Corporate responsibility or sustainability is therefore a prominent feature of the business and society literature, addressing topics of business ethics. Toyota and bank of america have new buildings that are goldcerti. The agency theory perspective has been challenged by other researchers, such as preston 1978 and carroll 1979, who outline a corporate social performance csp framework.
The notion of csr has became more significant with time. Corporate social responsibility and the challenges ahead. Corporate responsibility or sustainability is therefore a prominent feature of the business and society literature, addressing topics of business ethics, corporate social performance, global corporate citizenship, and stakeholder management. Jan 25, 2019 corporate social responsibility is the commitment a company has to the community outside of its shareholders and employees. The social responsibility theory of media entails the same concept into existence. In this way, there must be a balance between economic growth and the welfare of society and the environment. The corporate social responsibility csr field presents not only a landscape of theories but also a proliferation of approaches, which are controversial, complex and unclear. Evolution of the concept of social responsibility in business social responsibility in business is a dynamicallydeveloping doctrine in the world of economy.
Corporate social responsibility in the food industry. Perceptions and definitions of social responsibility. The role of governments in corporate social responsibility boku. It is likewise called instrumental theories garriga and mele, 2004 in light of the fact that it is. The three models of corporate social responsibility bizfluent. The papers published in this series can be downloaded in pdfformat from. The cost of corporate social responsibility after a catastrophe susan a. The cost of corporate social responsibility after a catastrophe. As exposited by carroll 1979, this model includes the philosophy of social responsiveness, the social issues involved, and the social responsibility. Analyzing the concept of corporate social responsibility.
Thematic issue on corporate social responsibility corporate social responsibility. Corporate social responsibility theory and practice. It then looks at some theories to explain how and why business might undertake csr stakeholder theory, social contracts theory and legitimacy theory. The social cost theory has a premise for corporate social responsibility in which the financial framework in the host society is said to be affected by the corporate nonmonetary powers. We outline a supply and demand model of corporate social responsibility csr. Defining corporate social responsibility csr analyses economic, legal, moral, social and physical aspects of environment.
Corporate social responsibility and the environment. Social responsibility is an ethical framework and suggests that an entity, be it an organization or individual, has an obligation to act for the benefit of society at large. Corporate social responsibility csr aims to better integrate social and. The corporate social responsibility and the theory of the firm. Csr field presents not only a landscape of theories but also a proliferation of approaches, which are controversial, complex. According to this theory, stakeholder management, or corporate social responsibility, is not an end in itself but is simply seen as a means for improving economic. What are some criticisms of the concept of social responsibility. The iso strategic advisory group on social responsibility sag recognizes that there is no single authoritative definition of. Jan 01, 2001 we outline a supply and demand model of corporate social responsibility csr. Narayan and others published corporate social responsibility.
This article tries to clarify the situation, mapping the territory by classifying the main csr theories and related approaches in four groups. These initiatives can not only benefit the community and the environment, but they can also turn out to be a smart business move. Given their orientation towards social exchange and customer interactions, equity theory and the expectancy disconfirmation paradigm are appropriate to ground hypothesis development in exploring the relation ship between a firms demonstration of social responsibility and its stakeholders. Challenges and opportunities for trade unionists the notion that companies are responsible not only to their stockholders owners, but also to a broader set of stakeholders and to society at large, is one of the essential ideas behind what is now referred to as corporate social responsibility csr. Carrolls 1991 pyramid of corporate social responsibility. I assume youre asking about criticisms of the concept of corporate social responsibility csr, since thats the context in which the phrase social responsibility typically comes up.
Since its publication, the report of the commission has provided a blueprint for many subsequent studies on press responsibility and ethics. An overview and new research directions the idea of corporate social responsibility csr that is, businesses bearing a responsibility to society and a broader set of stakeholders beyond its shareholdersgained currency in the 1960s. Theories of corporate social responsibility management essay. Three of the main csr theories and models have been represented and analyzed in this article. Business ethics and corporate social responsibility 20. Implementing corporate social responsibility 18 task 1. Nerone, j 1995, social responsibility theory, in last rights. Corporations responsible for a triple bottom line seek sustainability in the economic, social, and environmental realms.
Kayser erb institute dow sustainability postdoctoral fellow university of michigan 440 church st. They are embedded in and interact with multiple changing local, national, and international environments. Corporate social responsibility as a specific theory affirms that corporations are entities with economic, legal, ethical, and philanthropic obligations. Social responsibility theory allows free press without any censorship but at the same time the content of the press should be discussed in public panel and media should accept any obligation from public interference or professional self regulations or both.
Most organizations can be placed somewhere in between. An international perspective maimunah ismail abstract corporate social responsibility csr refers to strategies corporations or firms. Revisiting four theories of the press, university of illinois press, urbana, pp77124. Based on this framework, we hypothesize that a firms level of csr will depend on its size, level of diversification. In addition, we contribute to the further improvement of living conditions at our locations. Thereafter, the theories will be analyzed and discussed solely, in connection to each other and the development of csr through time. Our basic principles of environmental protection reflect. An overview of corporate social responsibility 4 what is the business case for csr. Business ethics and corporate social responsibility 20 3 abstract global organizations are fastchanging in tech nological, legal, economic, social, and political structures with competing stakeholders as well as power claims. Ejbo positioning stakeholder theory within the debate on. Prior to 1947, the press was widely faulted for lack of social responsibility.
From these hypotheses, we conclude that there is an ideal. The subject isnt without controversy, with some claiming corporations have no role in social responsibility and others asserting that they cant escape it. In todays society corporations are expected to take more responsibility. Shivaswamy ballstate univenill,muncie,lndlana, usa m. A systems approach for socially responsible capitalism abstract although the concept of corporate social responsibility csr has been advocated for decades and is commonly employed by corporations globally, agreement on how csr should be defined and implemented. Management education can be an important source of new ideas. We can look back on a very long tradition of commitment to preserving and protecting the environment.
Corporate social responsibility hereinafter referred to as csr came into common use in the late 1960s and early 1970s but if we were to turn the. This is why the concentration of the this paper will be on the concept of corporate social responsibility csr. The journal of international social research volume 2 9 fall 2009 corporate social responsibility and its role in community development. Corporate social responsibility and sustainable business. Focusing on the right thing to achieve a good society. Aug 28, 2015 according to historians, media has certain obligations to the society. Basic principles of social responsibility at bosch 2 2 10. This theory was initiated and promulgated in the american set up and the initiative was taken in the late forties. Practice, theory, and challenges find, read and cite all the research you need on researchgate. Jan 06, 2018 social responsibility theory concepts freedom of expression under the social responsibility theory is not an absolute right, as under pure libertarian theory.
634 1253 1274 1418 397 874 1255 1110 232 1475 464 1161 551 1069 1015 1021 1050 873 718 1098 1305 336 23 207 260 275 523 144 672 1381 1482 804 613 539 1369 738 1373 1038 735 484 528 454 1340 1120 755 600 1091 359